Category: Hospitality Philosophy
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Who is in Your Restaurant?
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Stop... Look around your restaurant or bar or café and think about who is in it. Who is the most valuable? If your first thought is customers, think again. ...

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Masterclasses Make Money
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So why do masterclasses work? Really it's quite simple, masterclasses work because they educate customers that are already engaged. People who buy tickets ...

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What is in Whisky
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What is in whisky? This question has been on my mind a lot of late. Most people can give the literal response with very few mistakes but that's not really ...

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How Can You Deal With Copycats?
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Now I'm not one for naming and shaming people who produce bad products. I'll poke fun at incongruent marketing messages or let you know when the big companies ...

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Do You Drink Too Much?
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If you're on this site chances are you've experienced that wonderful feeling of being way too drunk. It's all fun right up until that point but the problem ...

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Three Things Every Bar/Restaurant/Cafe Should Have
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These seem obvious but I can't count how many businesses don't follow them through (including my own). 1. Signage - PUT UP A BLOODY SIGN! Walk outside, ...

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The Art of Saying No (Bugger the AFL)
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The Art of Saying No In the hospitality industry we are taught from the start that the customer is always right. We need customers, we want them, all of ...