Hospitality Philosophy

Who is in Your Restaurant?

Stop... Look around your restaurant or bar or café and think about who is in it. Who is the most valuable? If your first thought is customers, think again. The customer isn't always right, they are often just hungry and not wanting to make ...

Masterclasses Make Money

So why do masterclasses work? Really it's quite simple, masterclasses work because they educate customers that are already engaged. People who buy tickets to masterclasses don't do so because they want to have an expensive experience, they do it ...

What is in Whisky

What is in whisky? This question has been on my mind a lot of late. Most people can give the literal response with very few mistakes but that's not really what I'm asking. When you look at a whisky do you see a drink? A vehicle for getting drunk? ...

How Can You Deal With Copycats?

Now I'm not one for naming and shaming people who produce bad products. I'll poke fun at incongruent marketing messages or let you know when the big companies really don't care about you but I won't tell you when a small business is doing something ...

Do You Drink Too Much?

If you're on this site chances are you've experienced that wonderful feeling of being way too drunk. It's all fun right up until that point but the problem isn't just gauging when you've tipped over but being aware of how much damage you are doing ...

Three Things Every Bar/Restaurant/Cafe Should Have

These seem obvious but I can't count how many businesses don't follow them through (including my own). 1. Signage - PUT UP A BLOODY SIGN! Walk outside, forget the customers, forget the staff and forget your food and drinks. Look at your sign, ...

The Art of Saying No (Bugger the AFL)

The Art of Saying No In the hospitality industry we are taught from the start that the customer is always right. We need customers, we want them, all of them, any of them... GET IN MY RESTAURANT!!! In reality the customer is usually a nice, ...