Category: Hospitality Philosophy

Stop... Look around your restaurant or bar or café and think about who is in it. Who is the most valuable? If your first thought is customers, think again. ...

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So why do masterclasses work? Really it's quite simple, masterclasses work because they educate customers that are already engaged. People who buy tickets ...

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What is in whisky? This question has been on my mind a lot of late. Most people can give the literal response with very few mistakes but that's not really ...

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Now I'm not one for naming and shaming people who produce bad products. I'll poke fun at incongruent marketing messages or let you know when the big companies ...

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If you're on this site chances are you've experienced that wonderful feeling of being way too drunk. It's all fun right up until that point but the problem ...

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These seem obvious but I can't count how many businesses don't follow them through (including my own). 1. Signage - PUT UP A BLOODY SIGN! Walk outside, ...

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The Art of Saying No In the hospitality industry we are taught from the start that the customer is always right. We need customers, we want them, all of ...

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